Want to show off your skills online, but not sure how to get started? Building a portfolio website is easier than ever—especially with AI helping out! Whether you’re a designer, a writer, a developer, or just someone with cool personal projects, this guide will walk you through building a stylish portfolio site, step-by-step. And yes, it can be fun too!
TLDR:
You can create a killer portfolio website using AI tools like website builders and content generators. You don’t need to be a coder. Just follow this guide, choose your tools wisely, and soon you’ll have a professional site showing off your work. Let the robots do the boring stuff!
Step 1: Define What You Want to Show
Before doing anything, figure out what kind of content you want on your site.
Ask yourself:
- What do I want people to see first?
- What work am I most proud of?
- Am I targeting employers, clients, fans, or all of the above?
Based on your answers, list the must-have sections. Most portfolio websites include:
- Home – A splashy intro to who you are.
- About – A short bio & background.
- Work – Your projects, organized and shiny.
- Contact – An easy way for people to reach out.
Step 2: Choose an AI Website Builder
The next step is picking a tool to build the site. Good news—plenty of free or low-cost tools now use AI to generate websites in minutes!
Here are top AI website builders:
- Wix ADI (Artificial Design Intelligence): Answer a few questions, and it builds your site instantly.
- Bookmark: Its AI tool named AIDA will create your site based on your needs.
- Durable: It generates microsites super fast, perfect for small portfolios.
- Zyro: Clean, fast, and comes with built-in AI content helpers.
Once you choose a builder, sign up and answer some quick questions about your profession, style, and the kind of site you want. Boom! AI puts together a design for you.

Step 3: Let AI Help Write Your Content
Struggling to describe yourself or your work? No worries—AI’s got your back!
Use tools like:
- ChatGPT: (hi!) Describe your job and projects, and ask it to write your bio, project blurbs, or titles.
- Jasper AI: Great for high-quality copywriting if you want more oomph!
- Copy.ai: Fun and easy for generating quirky or formal text, depending on your tone.
Example: Paste this into ChatGPT:
“Can you write a 2-paragraph About Me section for a freelance photographer who specializes in travel and nature photography?”
Then tweak the output to make it sound more like you. Easy peasy.
Step 4: Use AI to Generate Projects or Mockups
Don’t have many finished projects? Or want to make your portfolio more diverse?
Try these AI design tools to create placeholder projects or design concepts:
- Midjourney or DALL·E: Generate images to showcase “mock” design ideas or inspiration.
- Canva with Magic Design: Combine templates with AI-generated visuals for polished project displays.
- Runway: Build video/stories if that fits your vibe!
Just don’t fake your entire portfolio. A few filler pieces are fine for style, but keep your personal work front and center!
Step 5: Customize With Your Brand
Now it’s time to make it look like you.
Use AI design assistants to help pick:
- Color schemes that match your personality or profession.
- Fonts that are easy to read and stylish.
- Page layouts that highlight your best work.
Don’t forget to upload a professional photo! If you don’t have one, try AI-enhanced tools like Remini or PFPMaker to clean up or generate a headshot.
Step 6: Add Contact Forms and Social Links
People need a way to reach you—don’t skip this part!
Make sure you add:
- Email or contact form (most builders have easy options for this).
- Social media buttons: LinkedIn, Instagram, YouTube, Dribbble—whatever relates to your work.
Tip: Let AI summarize your portfolio into a TLDR paragraph for your LinkedIn bio or social media profiles. It keeps your branding consistent!
Step 7: Optimize for Mobile and SEO
Over 60% of website visits happen on phones. Make sure your site looks great on mobile!
Most AI builders do this automatically, but double check:
- Text is readable without pinching and zooming.
- Navigation buttons are big enough to tap.
Also, let AI help with SEO (search engine optimization):
- Use AI tools like Yoast or SurferSEO to add keywords organically.
- Ask ChatGPT to rewrite headlines or meta descriptions to help Google find you!
Step 8: Launch and Show the World!
Once your site looks the way you want, take a deep breath and… publish it!
Pick a custom domain name (e.g. yourname.com). Most AI website builders let you connect a domain super easily. Keep it short and personal.
Now share away:
- Post your site on your socials.
- Include the link in your email signature.
- Send it to your existing clients or job leads.
Bonus: Keep Updating It!
Don’t build it and forget it. Update your portfolio regularly!
- Did you finish a new project? Add it.
- Did you change your style or industry? Update your About section.
- Got better headshots? Swap them in!
Think of your portfolio as a living resume. AI makes it so easy that updating it every month feels like a fun mini project instead of a chore.
Wrapping Up
Building a portfolio website used to be intimidating. Now AI makes it simple, fast, and even fun!
To recap:
- Decide what to include.
- Choose an AI website builder.
- Use AI for writing and design help.
- Customize it with your brand and projects.
- Launch it and keep improving.
So what are you waiting for? Fire up an AI builder, let the machines do the heavy lifting, and show the world what you’ve got!
Happy portfolio-building!
