Growing your website plays a major role in helping you achieve your digital marketing goals, as well as boosting your business.
Fortunately, technology has made it easy to collect and analyze customer data for better decision-making. Read on to find out what customer data analytics is and how you can use it to grow your website.
What Is Customer Data Analytics?
Customer data analytics, also known as customer analytics, refers to the process of collecting and analyzing customer data for smart decision-making. It provides answers to endless questions, and you can find all the insights you need by measuring the right metrics depending on your goals. Below are some of the insights you can get from customer analytics.
- Most profitable revenue channels and users
- Common customer journey channels
- Channels that drive the most clients
- Customer retention including where you lose customers and why
- Customer engagement and experience such as the features that appeal more to your customers.
The results of customer data analytics are useful in driving business sales, product development, and marketing.
Tips to Grow Your Website With Customer Data Analytics
You can grow your website by utilizing the results of customer data analytics and making the necessary adjustments in the following ways.
1. Refresh Your Website
Sometimes, high website bounce rates may be due to your website’s structure, which provides a negative user experience. You can use customer analytics to understand what makes your clients exit the pages as soon as they click on them or why they spend less time at your website. To grow your website, improve your website structure and make them stay longer, and explore your website.
When visitors stay longer on your pages, it shows search engines that your website has valuable content that keeps visitors engaged. One of the ways you can refresh your website structure is by easing navigation and guiding the customer journey towards your goals. These may include signing up for emails or buying your product. Other ways to spruce up your website include having a compelling call-to-action relevant to the page, updating your metadata, improving the page loading speeds.
2. Make Your Website Compatible With Mobile Devices
Customer analytics can provide insight into how much your clients use their mobile phones or mobile apps to access your website. Note that search engines look at the mobile-friendliness of a website when ranking it, and those that are compatible with mobile devices get better rankings. According to statistics, 54.8% of global website traffic comes from mobile devices. Therefore, you must adapt your website for these devices to reach a wider audience and get more traffic.
Tailor your content for mobile devices and improve your page’s loading speeds to offer a better user experience. Data analytics tools can help you find the loading speeds of every page on your website and offer recommendations on how to optimize them for mobile. Also, you can segment your customer analytics to specifically look at mobile devices so you can get the insights you need on what you should improve.
3. Enrich Your Website With Relevant Keywords
One of the most crucial drivers of website growth is keyword usage. Customer analysis can help you identify terms your clients use when looking for your products or services online. You can then research the keywords and discover information, such as how often searchers use the keywords and how competitive they are.
With keyword research, you can establish the best keywords to optimize your website. Place best-performing keywords appropriately throughout your website to boost its ranking and drive traffic.
To get the best out of the targeted keywords, include them in your headline, meta title, meta descriptions, as well as the body of your content. Enriching your website with keywords makes it discoverable to online searchers.
4. Customer Segmentation
Customer analysis involves studying your customer’s behaviors, which gives you information on your clients’ interests and qualities. Instead of categorizing your customers based on demographics, you can segment them depending on their attributes and interests. Once you segment your clients, you can tailor your website content to suit the various specific segments. Doing so increases website traffic and visibility and makes your content more shareable.
For example, you can focus on more promotional content aimed at creating awareness that targets new clients. Also, if a particular segment of your customer base is the most profitable, you can provide more content targeting them. This way, you offer more value both for the website and your business in general.
Thanks to technology, customer analytics can help you grow your business by giving you the information you need to drive more traffic and attain more conversions. With the right customer data analytics tools, you can get the accurate insights you need to make intelligent data-driven decisions.