Environmental issues are up close and personal, and it’s time that businesses do their part to support progress. What practical solutions can be applied to move the dial in a positive direction?
Starting Small
With thousands of different environmental concerns on the docket, it’s wise to start with just a few small projects. From there, we can build momentum and take on bigger challenges.
“Sustainability and environmental progress — whether at home or at work — has never been more important to our existence on this planet than now. We all need to do our part. One of the most effective ways to ensure that a company stays on track is to bake sustainability into a company’s mission. Create a sustainability program that helps monitor your environmental progress, paying close attention to any process changes that might affect your company’s overall carbon footprint. Remember: every little act counts.” – Marc Atiyeh, CEO of Pawp.
“Don’t get ahead of yourself when implementing new policies in the workplace to be more eco-friendly. Start by being more conscientious about supplies and electricity. You don’t want to make drastic changes instantly.” – Dylan Trussell, CMO of Culprit Underwear.
“There are ways to cut costs while introducing green policies at work. Try cutting down on the number of appliances you need, and bring more natural light into the space. These small things add up fast.” – Jeff Goodwin, Vice President of Direct to Consumer and Performance Marketing at Orgain.
“You don’t want to be the business in your industry slacking on things like green energy, sustainability, recycling, etc. Today’s customers want to know you’re one of the good guys, so make an effort and show you care.” – Omid Semino, CEO of Diamond Mansion.
Long-Range Goals
As small achievements start adding up, it’s time to think about big-picture plans.
Businesses must plan over the long term to hit key sustainability metrics and stay on track.
“When you run a company, it’s about stewardship. Hand it off to your successor in better shape than you found it. In the same way, we shouldn’t leave the next generation of young people with the economic and environmental costs of climate change.” – Henry Paulson, Banker, and Former US Treasury Secretary.
“For most companies, sustainability goals aren’t even on the radar. Give yourself some credit for committing to a plan and making steady progress over the long term. That’s how we’ll accomplish big things down the road.” – Mike Pasley, Founder of Allegiant Goods
“The carbon footprint measurement is commonly known as fairly easy to track, so let that be one of your main metrics. You can make meaningful progress reducing your carbon usage each month with just a few adjustments and small sacrifices.” – Courtney Buhler, CEO and Founder of Sugarlash Pro.
“The best way to achieve something great in any field is to aim way above everyone’s expectations. That way, even if you fall a bit short, you’ve still made an impressive accomplishment. Apply this to business goals, environmental goals, anything!” – Olivia Young, Head of Product Design at Conscious Items
Seeking Guidance
We all want to save the world but could use a helping hand. Thankfully, there are plenty of resources to point you in the right direction.
“We are here to help businesses get green and stay green. We are focused on working with clean-tech start-ups, partnering with businesses to make progress, and hosting nations for this year’s World Circular Economy Forum.” – Peter Schiefke, Parliamentary Secretary to the Minister of Environment and Climate Change in Canada.
“If you need help getting your business on track with eco-friendly goals, there are plenty of government and NGO resources to get you going. Download the literature, share it (digitally, of course) and get everyone speaking the same language in the workplace.” – James Ville, Chief Product Officer at GunSkins.
“All the recommendations, standards, labels, and guides are right there on the EPA website, and it’s set up in an intuitive way by the industry. Find your niche and be sure you’re meeting the baseline regulations, because that’s a great start.” – Dylan Arthur Garber, Co-Founder of Audien Hearing.
“So many people are willing to volunteer time and help you figure out a workable strategy for your business in terms of sustainability. Others are more like consultants and expect payment in return for their services. However you choose to handle it, just don’t waste any more time!” – Ryan Rockefeller, Co-Founder and CEO of Cleared.
Everyone Involved
Big changes require everyone’s input and effort. That goes for the office, the commute, and at home. When everyone is on board, real progress can be made.
“Don’t be the person who avoids caring for your immediate environment for the sake of an abstracted version of the environment. Look after your own space, whether it’s the office, the sidewalk, public transport – that’s your main responsibility.” – James Sun, Founder of Beautytap.
“People love challenges and little competitions at work, and it’s a great way to raise awareness and support. Recycling, energy-saving, carpooling – all good things to boost morale and get people on the same page.” – Ramin Oskoui, Director of Growth Marketing at Nurosene.
“Encourage employees to take up the cause of environmentalism beyond the walls of the office. If they can share the message with family, friends, and their communities, even better. Look at the business as a platform for getting important ideas out there.” – Michael Jankie of Natural Patch.
Environmental progress isn’t just a bunch of buzzwords; it’s about saving the planet we call home and creating a brighter future for new generations. Use these tips to get your business on board with the program, starting now.