Blogging is one of the most important marketing techniques organizations could use to boost their digital advertising in the long run. But blogging isn’t just about content creation, or at least it’s no longer only about content creation.
Blogging is one of the most competitive fields, and only those with a great network and willing to make efforts can succeed. It’s challenging to get started if you lack funds or an audience. Blogging is no longer only about posting long-form articles.
Blog readers are constantly bombarded with digital content, so they expect to receive unique and high-quality content if they’re expected to engage with your blog. Between video streaming and social media, most people stay away from the written content.
So, Is It Worth Investing in Blogging in 2022?
Yes! Online written content, like the articles you post in your blog section, is still necessary for your brand’s digital marketing success. It boosts customer loyalty and trust, improves SEO, and maximizes your business’ ROI.
Here is why you should invest resources in business blogging.
It Improves SEO
Search engine optimization is one of the greatest benefits of running a blog page. SEO enables you to attract higher traffic to your page. So how can you use your blog to reach more people? Start thinking like Google. Search engines crawl your blog looking for content to determine how relevant the content you provide is and establish your website’s credibility among the others.
When you run a blog and post regular content, Google finds everything it’s looking for in a website:
– Content that includes keywords that reflect popular search intent
– High-quality content and organized page layouts
– Keyword-infused description tags and METAdata
– Captivating visuals
Your Blog section can raise your website’s ranks on Google’s SERP.
Also, blogs are some of the most shared written content on the internet, enabling you to build links and convince Google your company is reliable and holds expertise in your niche.
It Provides Value to Your Audience
Do you want to attract and retain customers and talent? Well-written blog posts are a simple but effective solution because they provide the public with information about your business and products. If people find their way to your Blog section, a couple of things could happen:
– Your brand’s name sticks in their minds. Even if they may shove it to the back of their head at first, they’ll remember it if they need your services or want to apply for a job in your industry down the road.
– They grasp your brand’s usefulness and values. If the public doesn’t find something they need or want, they have no reason to do business with you.
– They start to see your company or services as a subject matter expert. As they read more about your niche, business, products, and services, they become more familiar with your business and confide in your expertise.
– They’re thankful for the free information you provide. When your Blog content answers their questions, solves an issue, or feeds their interest, they’re thankful for your effort to create high-quality content.
Use your blog to build trust. Be transparent about your operations and processes and take the reader behind the scene to show how you manufacture your products or produce your services. Don’t hide the negative aspects but share your struggles with the public because it humanizes your brand.
For example, if you experience workplace accidents, share the event with your people and educate them on how to prevent and react if they deal with a similar instance. Websites like CompensationCalculatorUK provide extensive information on the subject, and you can use them to document and provide your audience with reliable data.
It Builds Customer Trust
How long does it take for a customer to trust a brand?
Customers (similarly to you) approach all commercials on social media or in other places with low expectations and skepticism. They see thousands of ads daily and build an impenetrable barrier against online advertisements to protect themselves from content they don’t want to read.
But if you provide them with the helpful information in your blogs, you can convince them to lower their barriers for your brand and respond to commercials when they see them. They’ll start paying more attention to the advertisement featuring your brand, maybe even follow you on social media to engage more with you.
It Converts Leads Into Customers
Blogging is one of the most effective conversion tools. Why? An article directly addressing an interesting subject or answering questions about a particular service or product provides the public with the necessary information to make a purchase. So, if you create a blog that contains strategic calls to action, you can attract your readers’ attention to your brand and products.
Blog content can quickly transform online traffic into leads for your sales department.
And let’s say some of your articles don’t send the readers directly to your store. Does it still have lead-generating value? Of course! If people find your blog section interesting or helpful, they’re more likely to remember your brand’s name and label it as an industry authority they trust. It plays in the long run as it gradually lures prospects and earns their loyalty.
And when leads get into the sales funnel, your sales team can approach them and easily convert them into customers as they’re already interested in your company and have a vague understanding of what you offer.
82% of the organizations incorporating blogging into their marketing strategy register a positive return on investment. However, if you want immediate results, blogging isn’t the ideal solution as it proves value in the long run. After you post regularly and provide the public with well-written content, you’ll see increased customer loyalty and website traffic.
Make sure that your blog provides thoroughly researched content that targets your ideal client and meets their unique standards and needs.